Janya Menges
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Mips, the rabbit

How can we deliver actionable messages about sustainability to a younger generation?

Mips is an innocent character that easily takes us through the journey of our current society’s over consumption behavior through storytelling and simple messaging. The name Mips was inspired by the Wuppertal Institute's MIPS – Material Input per Service unit – which is a model to measure the invisible burden beyond product use. The truth sometimes is as simple as giving back when you take away.

Collaboration with Salene Jang for illustrations and photography by Marie Nguyen

 

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I decided to raise a bit of money to produce a small batch.

I decided to raise a bit of money to produce a small batch.