Appocalypse was the opening video at the Worldwide Developers Conference, aka WWDC. As one of Apple's largest events, WWDC brings together thousands of developers each year. We created this video to highlight how important they are for humanity. Without their creativity and dedication, would life ever be the same?
Role: Art Direction, Concept Development, Pitching Process
Agency: Apple x Media Arts Lab
Director: Tom Kuntz
the Orchard team: Amara Abbas, April Cheung, Damian Rowe, Eddie Cohen, Hailey Floyd, Kayla Robinson, Lawrence Wilson, Rayvon Shelton.